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If you thought that people had their eyes glued to their smartphone screens all the time, then you might not have noticed, but Pokemon Go is all the hype right now. This mobile game applies augmented reality to superimpose little virtual creatures on real buildings, streets, even your own living room. So these days, you see people trying to catch them all, even in the Vatican
or a TV studio!
From Nintendo’s point of view, Pokemon Go is not only a very lucrative renewal of a media franchise that was already very successful in the 1990s, but also a way to collect massive amounts of data of the players. The location data alone provides the company with movement patterns that – in some cases – may show exactly when an individual was where at any time during the day. In this blog post by Bernard Marr on Forbes, he clearly warns that although such games may seem harmless, they hide the fact well that users are giving away their data far too easily without much further consideration. George Orwell’s dystopian view of the future in 1984 – Big Brother is watching you – has become a reality by now. With the only difference that Big Brother’s work is cut out for him.
Big Data continues to be a trending topic in the business world. Said world has not stood still in 2015 – in fact, if anything, the topics surrounding the “new corporate gold” have matured and found centre stage worldwide. In a Forbes-article, Bernard Marr summarizes the main developments over the course of last year.
We have often stated in this blog that the role of the accountant is changing. This change is heavily driven by new achievements in technology like cloud computing that enable anytime-anywhere access to decision-relevant data. At the same time, businesses acquire a plethora of data about their customers – so much data that professionals need the knowledge, skills and tools to excavate what is relevant, and what is not. As accountants, we should be in the middle of this “data excavation site”, handling this data mine to discover its treasures. This ACCA article argues that the finance profession (including accounting) needs to extend its reach and apply its core skills of gathering, manipulating and providing relevant information to a much larger data set. To enable accountants to do so, they will need to be the link between the IT department running the tools that enable real-time analytics of big data, and the business that needs to make sense of the results and put it in a strategic context. This will add skills to accounting that include data analytics and software engineering, leading to a hybrid role of accountants in the future.